How to improve your conversion rates
Improving conversion rate is one of the holy grails for modern marketers. Conversion represents a major milestone in the buyer’s journey. It does not always mean a purchase or a transaction. You can define conversion points in your prospect’s journey based on the unique nature of your business. On a typical website, there will be…
Read More
Borgdirect Marketing Receives 2022 San Francisco Award
SAN FRANCISCO December 13, 2022 — Borgdirect Marketing has been selected for the 2022 San Francisco Award in the Direct Marketing Services category by the San Francisco Award Program. Each year, the San Francisco Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image…
Read MorePrivacy & Data Ethics: State privacy law remediation, November 2022
In 2023, five new state privacy laws will go into effect in California, Colorado, Connecticut, Virginia, and Utah. The new laws all include a definition of sensitive personal information with business obligations associated with the processing of sensitive data. What is processing?“Processing” has been generally defined by laws as “any operation or set of operations…
Read MoreHow to improve your email marketing campaigns
One of the most effective forms of marketing communication is through email. It is more direct and allows for crucial content to be delivered in a unobstructed manner unlike in the case of verbal and other forms of written communication To construct a well composed and effective email requires a nuanced understanding several factors, all…
Read MoreUnlocking Marketing Gold: The Crucial Role of Data Cleansing in Modern Business
Data is the new gold. And most modern marketers and business leaders would agree. Regular housekeeping helps keep the house clean. In the same way, businesses also require regular housekeeping – especially when it comes to their data. Were you aware that data decays at an average rate of 2% per month which probably indicates…
Read MoreTop 5 lead generation best practices for modern marketers and sales professionals
In today’s fast paced world, it’s crucial for marketers and sales professionals alike to stay on top of the latest strategies and best practices when it comes to lead generation. In the beginning, you need to experiment and tweak your sales and marketing efforts as you discover what’s working and what’s not working. These best…
Read MoreHow to leverage industry lists to scale outbound
Industry lists by job title and geography are essential for businesses looking to expand their reach and target new customers. By understanding the needs and preferences of different industries and regions, businesses can tailor their marketing efforts to reach the right audience with the right message. There are a variety of industry lists available online,…
Read More